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Capcom + Sanrio

07/14/2012 by Chris in What's New with 1 Comment

Japanese videogame developer and publisher, Capcom Entertainment, Inc. has collaborated with Sanrio for a limited edition collection. Available in anticipation of this weekend’s San Diego Comic-Con, the co-branded collection features Sanrio characters such as Hello Kitty dressed up as Capcom’s Street Fighter game characters. Arriving  July 25, 2012 exclusively through Sanrio online store, the collection includes a Hello Kitty/Chun Li tote bag, four women’s character t-shirts and eight men’s character t-shirts.

“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise,” said Joshua Izzo, Director of Licensing, Capcom Entertainment, Inc.“The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.”

“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” said Jill Koch, Vice President of Brand Management and Marketing, Sanrio, Inc. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.” Link, Link

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