MUJI, Japanese houseware retailer latest marketing campaign presents MUJI to Go, a engaging online travel initiative social game. In promotion of MUJI’s “to Go” line of travel products, the online game offers users a change to win prizes with the toss of a dice and traveling around a virtual game board.
MUJI to Go stickers are earned for every land on a MUJI to Go square (23 available designs to collect). For the first 500,000 players to land on a MUJI to Go square, they are presented with a coupon to redeem for a special sticker at MUJI stores. Additional prizes for landing on select tour squares include a MUJI Special Trunk suitcase and a chance to win a free trip to Japan.
The MUJI to Go campaign will take place at stores in 20 countries around the world including Japan, UK, France, Germany, Ireland, Sweden, Norway, Spain, Turkey, Poland, Portugal, U.S., Hong Kong, Singapore, South Korea, China, Taiwan, Thailand, Indonesia and the Philippines. Link