American hamburger fast food giant, McDonald’s has collaborated with Sanrio for a limited edition plush character set. Available in McDonald’s Hong Kong, this year’s campaign called Fairytale Flavors of Summer features Hello Kitty in five fairytale-themed attire – The Ugly Duckling (7/4/12), The Frog Prince (7/12/12), Wizard of Oz (7/19/12), Little Red Riding Hood (7/26/12) and the Wisdom Owl (Collector’s Kit Only).
Each doll is priced at $25 HKD with any food purchase and includes a QR code to unlock mobile games and wallpapers on the McDxHello Kitty app. An optional collector’s kit features all five characters with a Fairy tales story book, cash coupons and a Hello Kitty Fairy tales special limited Tasty Card for $238 HKD. An additional Hello Kitty plush doll, the 24 Hours McDelivery Special Edition is available for $25 HKD with any McDelivery food order of $70 HKD or more. Link