Aesop Opens in Japan


05 Jul Aesop Opens in Japan

Celebrating its 25th anniversary, Australian skin care brand Aesop recently opened two new flagship stores in Japan. Built in conjunction, Aesop’s Yokohama (Yokohama Bay Quarter) and Tokyo (Shin-Marunouchi Building) stores were designed by Torafu Architects. Utilizing common construction materials such as OSB (oriented strand board), both retail outlets keep a sense of focus to the characteristics.

The Yokohama store, located in Yokohama Bay Quarter shopping center features stained white OSB and complimenting green tone painted walls, giving a soft, casual look. Tokyo’s Aesop store, located in Shin-Marunouchi Building’s shopping mall features a deep brown stained OSB, which leads to a natural flow of energy throughout the store. The front of each location features a point of sale counter along with convenient tester bars and products displayed along the back and side walls. Link, Link