American Express is ushering in the 2012 Lunar New Year of the Dragon by making it easy to give family, friends and business associates a unique gift option as a modern twist to the traditional cash placed in red envelopes. In collaboration with American Express’ internal Asian Network, the limited edition Year of the Dragon Gift Card is depicted in traditional Chinese paper-cut with a gold dragon print. The gift card is available for purchase online until January 31, 2012 and comes in denominations of $25, $50, $100, and $200. Link
“For the third year in a row we have collaborated with the internal Asian Network at American Express to bring to life a unique gift card that celebrates the rich culture of several segments of the Asian community,” said Simran Kalra, Vice President and General Manager, E-Commerce with American Express’ Global Payment Options business. “American Express is excited for what the New Year will bring and we are proud to recognize Asian tradition through the release of this Gift Card.”
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Author: Chris Date: January 21st, 2012 Tags: America, Asia (North), Culture |
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