20 Apr BEAMS + New Balance
Japanese retailer BEAMS has teamed up with American-based footwear manufacturer, New Balance for a special bespoke version of the 998 sneaker. Boasting a light grey colorway, the co-branded sneaker features a premium suede and mesh upper construction with accents of blue and reflective 3M. Additionally, embroidered “Boston” and “Tokyo” are highlighted along the sneakers heels, adding a subtle nod to both of the brands hometowns. The New Balance 998 is available to purchase in Japan starting March 31, 2017.