15 Oct Sanrio + The Simpsons
Japanese fashion and accessory manufacturer, Sanrio has teamed up with American animated sitcom, The Simpsons for a limited edition product line. In celebration of both franchise’s landmark years in 2014, with Hello Kitty’s 40th anniversary and The Simpson’s 25th season, the collaboration product line “will target collectors with limited-edition collectibles, offering something for all fans.”
“Hello Kitty and The Simpsons have impacted pop culture around the world,” says Janet Hsu, President and COO of Sanrio, Inc. “Our collaboration comes at a perfect time as we celebrate major milestones for both brands. The exclusive product offering will feature a fun and unexpected take on The Simpsons’ transformation within Hello Kitty’s supercute world.”
“Fusing Hello Kitty’s iconic design sensibility with each Simpsons character, this unique collaboration will delight fans of Hello Kitty, The Simpsons and everyone in between,” said Roz Nowicki, executive vice president of global sales and retail at Twentieth Century Fox Consumer Products.
The unique collaboration is expected to release during the “back-to-school” season in 2014. Link