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Cherry Blossom Festival Guide

Welcoming the arrival of spring, the Hanami (Flower Viewing) follows a centuries old custom in Japan celebrating the country’s numerous cherry blossom trees, called sakura. Each year thousands of people gather in parks to hold feasts with friends, family and company coworkers under the flowering trees…

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  • 2017 New York Japan Cinefest

    Celebrating its 6th year, the 2017 New York Japan CineFest (NYJCF) is a unique showcase of Japanese and Japan-themed short films to an American audience. Running June 1-2, 2017, NYJCF is the first and only festival of its kind, focusing and promoting Japanese independent filmmakers from......

  • 2017 Northern California Soy and Tofu Festival

    Celebrating its 7th year, the 2017 Northern California Soy and Tofu Festival celebrates all things soy and tofu. Presented by the Nichi Bei Foundation, publishers of the Japanese American newspaper Nichi Bei Weekly, the Soy and Tofu Festival is an annual fundraising event. Running June......

  • Target + Hello Kitty

    American discount store retailer, Target has teamed up with Sanrio’s iconic character, Hello Kitty for an exclusive collection. Adorned with Hello Kitty’s red bow, the collection includes an assortment of loungewear ranging from bodysuits, graphic T-shirts, boxer briefs, flip flops, bralettes, tank dresses and knee-high socks for juniors. Available......

  • Mercedes-AMG G63

    German automobile manufacturer, Mercedes-Benz has recently released a special edition of the G-Class sport utility exclusive to the Japanese market. In celebration of the Mercedes-Benz’s 50th anniversary of its high performance division, AMG, the G63 is limited to 50 units and features an exclusive Mauritius......

  • Dunkin’ Donuts “Kung Fu Panda” Donuts

    American donut and coffeehouse chain, Dunkin’ Donuts has recently launched a new donut series for the Korean market. Available as part of a promotion with the iconic animated action comedy series Kung Fu Panda, the limited edition “Kung Fu Panda” donut series consists of two varieties that plays......

  • 2017 OC Night Market

    Celebrating its 4th year, the 2017 OC Night Market is the largest and original Asian-themed night market in the United States. Running May 19-21, June 16-18 and August 25-27, 2017 in Orange County’s OC Fairgrounds, the OC Night Market hosts the best in local cuisine and entertainment......

  • May is Asian-Pacific American Heritage Month

    “May is Asian-Pacific American Heritage Month – a celebration of Asians and Pacific Islanders in the United States. A rather broad term, Asian-Pacific encompasses all of the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands),......

  • 2017 Pacific Rim Street Festival

    Celebrating its 24th year, the 2017 Pacific Rim Street Festival (PRSF) is a fun-filled community event of honoring Asian Pacific Rim Heritage. Running May 13, 2017, the one-day event celebrates all facets of the Asian Pacific Islander cultures. Created by Sacramento restauranteur, Frank Fat, the......

  • Leica M 240 Daimaru

    German camera company, Leica has launched a special edition compact camera exclusively for the Japanese market. Paying homage to Japan’s 300 year anniversary of the Daimaru department store, the Leica M 240 full-frame mirrorless compact DSLR is limited to just 50 units. Featuring a hand-lacquered black top with corresponding......